Research Phase
Research & Analyze
Discovery Meeting
Let's start with a discovery meeting to understand your marketing goals. This face-to-face conversation allows us to build a partnership and for our teams to connect. We value open communication and collaboration, guiding our process every day. Sharing your challenges and objectives is the first step in creating your personalized marketing roadmap.
Audits & Analytics
Our marketing analysis begins with a deep dive into your website marketing strategy, reviewing site analytics and campaign performance. We'll also assess your successes in social media marketing and email marketing. This helps us uncover trends and opportunities for your e marketing. Additionally, we complete a thorough technical audit of your marketing website to identify and prevent search engine issues, ensure proper indexing for better SEO marketing, and outline necessary search engine optimizations to boost your visibility and drive traffic.
Market & Audience Research
Through comprehensive market search and audience research, we'll explore your industry and analyze your competitors. We examine industry trends, competitive brand positioning, conduct detailed marketing research, and delve into audience pain points. Our primary focus is a digital marketing perspective to uncover opportunities and establish a strong foundation for your marketing plan.
Marketing Strategy
Brand Positioning
With a clear understanding of the industry and competitive landscape derived from our market analysis, we will collaborate with you to define your brand positioning with a compelling statement. This becomes your guiding principle, your north star for all marketing content strategy and messaging. Without this foundation, it’s challenging to make informed decisions and develop an authentic marketing strategy and measurable metrics for your company.
Audience & Messaging Definition
Once your brand strategy and purpose are clear, we focus on identifying your key customers and developing detailed personas to understand their online behaviors. This enables us to define and segment your messaging for a more strategic marketing plan and personalized approach using email marketing and social media.
Marketing Roadmap
Our audits and research pave the way for a robust marketing roadmap and digital marketing roadmap. This includes a comprehensive communication and content strategy, along with a detailed digital advertising and measurement plan. We prioritize recommended marketing tactics and outline a collaborative plan for efficient execution, ensuring we achieve the results you’re looking for in your online marketing strategy. This often involves leveraging marketing automation and email automation to streamline efforts. Our research and strategy process typically takes a full month, from our initial kick-off to presenting your strategic digital marketing strategy.
Reporting & Analytics
Measurement & Analytics Plan
A successful marketing plan always includes a robust measurement plan with agreed-upon marketing objectives and key performance indicators (KPIs). We will work with you to establish the best tracking and reporting mechanisms to measure performance for ongoing optimization and success. We create custom marketing reports that are accessible anytime and easily shareable with stakeholders, aggregating data from multiple sources with flexible date ranges for trend analysis. Our reporting toolbox includes HubSpot reporting dashboards and Google Data Studio reports consolidating data from Google Analytics for social media, Google Ads, Google Search Console, social media metrics, and email marketing results.
Reporting & Data Interpretation
With every new marketing tactic implemented, we identify the optimal measures for success and optimize daily toward those marketing goals. We don’t just send a marketing report; we provide in-depth data interpretation with monthly executive summaries and highlight key action items that directly support our overarching marketing strategy and big-picture objectives. Let marketing data be the foundational element of your marketing operations, guiding our decisions in performance marketing and search marketing. This ensures we are delivering the best marketing outcomes for your business, integrating SEO and social media marketing services, and informing our email marketing strategy. We also provide insights that can inform your website design and social media marketing efforts and overall digital media strategy. Our goal is to provide you with actionable marketing advice and a clear marketing guide to achieve your e commerce marketing strategy and broader online marketing success. We can also assist with advertising strategy, including digital advertising, display advertising, and advertising on social media, as well as email advertising and google advertising, ensuring alignment with your overall marketing advertising efforts and leveraging platforms like HubSpot for marketing. Our approach encompasses digital media marketing and social marketing, ensuring a comprehensive social media marketing strategy that includes social media marketing automation and considers platforms for email ads. We also help you understand your market reports and conduct thorough brand research to refine your brand positioning. Our expertise extends to content strategy services and ensuring your content plan aligns with your website marketing strategy and overall digital marketing plan. We can also advise on advertising services and provide insights into about digital marketing and digital marketing services, including social media services and website marketing services. If you're looking for the top marketing solutions, including email marketing services and social media marketing services, we are here to help you develop a winning social media marketing plan and a comprehensive email marketing plan. We aim to be your trusted email marketing company and partner in achieving your marketing objectives through effective email marketing management and a well-defined marketing outline. Our services also cover website design and digital marketing to ensure a cohesive online presence. We can help you understand social media search by email and implement effective email marketing in digital marketing.
